Cold calling – to many it already makes your skin crawl with fear, and quickly makes you want to make a cup of tea and soothe yourself, but it is an essential part of any business’ sales process. You have to make the calls, to meet the people, to make the relationships that matter to your business. So why are we saying it’s a fear you shouldn’t force yourself to get over?
You are the Captain of the Ship
As with many business tasks, you didn’t really get into the game to carry out this specific aspect of your business. You are the technician – you started your company to enable you to carry on with the tasks you love. Whether that’s creating a fantastic design for your logo design company, or printing the perfect business card for your printing business (and so on), you shouldn’t have to carry out jobs that you are A)not quick and great at, and B) that you do not enjoy.
Find People to do these Tasks with Joy
This is why outsourcing business tasks such as sales, admin and accounts are so essential to making your business a success. The people out there that can (and do) enjoy those tasks, I know, it sounds crazy, but we are here. People are there to help you, to get those parts of the business completed without you pulling your hair out thinking “I should be doing this” because they are better, faster and more productive, than you are at those parts.
What we are trying to say here is, that in a large company, you have employees that carry out the jobs they are great at, not one person doing a snippet of everything (and not to their fullest capabilities). This is the same in any size of business, and being able to outsource tasks such as cold calling and lead creation, can help you save money by not having a full time employee, while reaping the benefits of gaining true leads that will turn into customers, thanks to someone in our Trifle team who loves to do the cold call.
What tasks do you dislike carrying out within your business and who can help you by carrying out these jobs for you, while you get on with the parts you love?